At long last, we have an official TFIOS movie poster!!!
I mean, look at that beauty. The font is just like the cover and as John Green's wife pointed out, if you turn the poster to the side their heads are reminiscent of the original cover's clouds. And Hazel actually has her breathing thing! Do you see how Augustus' eyes are open? Oh, this is so exciting-
Wait. What does that tagline say?
One sick love story? They're kidding, right? (My sources are telling me that no, the tagline is completely serious.)
Well, that puts a bit of a damper on things, doesn't it.
It's not that the tagline is inherently bad, though my initial reaction was basically what you read above. After thinking about it and reading John Green's post about how it is gallows humor, I get it. I can completely imagine Augustus saying, "We are just one sick love story, aren't we, Hazel Grace?"
But it's probably safe to say that most potential movie viewers aren't going to spend that much time pondering or reading about the tagline. And if I have to really consider my feelings about a tagline, doesn't that indicate that it isn't doing its job? Taglines are supposed to capture the overall feel of a work in only a few words and, presumably (I say presumably because I am not a marketing expert by any means), at first glance.
Furthermore, readers may get it, but what about people who haven't read the book? (I know, it's blasphemy to see a movie without reading the book first, but not everybody follows this unwritten rule.) They might get an idea of The Fault in our Stars that is very far from the truth.
In the scheme of things, the tagline isn't that big of a deal, not with the killer cast, brilliant director, and fantastic screenwriters. I'm just not okay with "One sick love story," okay?