Monday, December 23, 2013

The Fault in our Stars and That Tagline

Monday, December 23, 2013

At long last, we have an official TFIOS movie poster!!!

I mean, look at that beauty. The font is just like the cover and as John Green's wife pointed out, if you turn the poster to the side their heads are reminiscent of the original cover's clouds. And Hazel actually has her breathing thing! Do you see how Augustus' eyes are open? Oh, this is so exciting-

Wait. What does that tagline say? 

The Fault in Our StarsOne sick love story? They're kidding, right? (My sources are telling me that no, the tagline is completely serious.)

Well, that puts a bit of a damper on things, doesn't it.

It's not that the tagline is inherently bad, though my initial reaction was basically what you read above. After thinking about it and reading John Green's post about how it is gallows humor, I get it. I can completely imagine Augustus saying, "We are just one sick love story, aren't we, Hazel Grace?"

But it's probably safe to say that most potential movie viewers aren't going to spend that much time pondering or reading about the tagline. And if I have to really consider my feelings about a tagline, doesn't that indicate that it isn't doing its job? Taglines are supposed to capture the overall feel of a work in only a few words and, presumably (I say presumably because I am not a marketing expert by any means), at first glance. 

Furthermore, readers may get it, but what about people who haven't read the book? (I know, it's blasphemy to see a movie without reading the book first, but not everybody follows this unwritten rule.) They might get an idea of The Fault in our Stars that is very far from the truth. 

In the scheme of things, the tagline isn't that big of a deal, not with the killer cast, brilliant director, and fantastic screenwriters. I'm just not okay with "One sick love story," okay?

What do you think of the TFIOS poster?

6 comments:

  1. I hate that tag line. I think it's crass, and "sick" as a slang-word is sooooo 1990's. I think it would have been wiser to use a line from the book: "You gave me a forever within the numbered days." Or even funnier, just the word "okay". Something that was both an in-joke for fans, and intriguing enough to make movie-goers read twice. But "one sick love story" is a bit too close to the horrid "sicklit" tag that leaves me unsettled ...

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    1. "Sick" is definitely outdated (the last time I heard it was probably on Drake and Josh). I like the idea of using a line from the book, but I'm not sure which one would work. The Fault in our Stars is already a pretty "heavy" title, so they probably wanted something lighter to balance it.

      Ugh, if I never hear the term "sicklit" again it will be too soon.

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  2. I kinda threw a fit when I saw that tagline... I'm over it now (I think, or I hope). I mean the poster is amazing, the tagline did put a damper on my excitement. Its just that, no... the tagline is pretty disgusting.
    I do understand that there's humor in there, and yes, I can just see Augustus say that! Which makes it better, but I still don't really like it.
    Everyone entitled to their own opinion right? The poster is awesome, awesome enough that I can get over that tagline ;)

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    1. The poster IS still awesome- maybe we can just cover up the tagline somehow? lol I totally understand your frustration with it.

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  3. This is definitely something I reacted to when I saw the poster. I love it...but like you said: the tagline. I 100% agree with you on this!

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    1. The tagline is definitely attention-grabbing, based on everybody's reaction, so I guess it did its job in that sense! haha (But really, I think we should take John Green's suggestion and cover it up with some tape.)

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Your comments brighten my day. :)